ANDREEA'S JOURNAL | Stories from behind AAFIT.

Hi,

I'm Andreea, the founder of AAFIT.

Before there was AAFIT, there was sport.

I was a competitive volleyball player, and sport had been part of my life from a very young age. At 19, the time came for me to choose a different path, and I stepped away from competitive sport to pursue my university studies.

But I never gave up sport.

For me, sport has never been just about how we look. It's about health, discipline, energy and, most importantly, feeling good. So, after my competitive years came to an end, sport remained part of my life and, over time, became a daily routine I can no longer imagine being without.

And, just like many of you, I've had days when I really didn't feel like going to the gym. 😅

Sometimes, I just needed that little push to get up, get dressed and go.

For me, activewear became part of that motivation.

I was always looking for a set that would make me feel good in my own skin the moment I put it on. Something that would make me love what I saw in the mirror. Something that would make me feel feminine, confident and, why not, give me that little “okay, I'm going to the gym” feeling I sometimes needed.

But so often, I was disappointed by what I found.

And that's when I started asking myself:

“If I can't find what I'm looking for, why don't I create it myself?”

That's how the idea for AAFIT began.

I wanted to create clothes you genuinely love wearing.

Pieces that make you feel good at the gym, but that can also become part of your everyday wardrobe. Clothes that don't have to remain “just activewear” once you leave the gym.

I wanted some AAFIT pieces to transition effortlessly into a street-style look, and others to work even as part of an elegant evening outfit.

Because I believe a woman shouldn't have to choose between comfort, femininity and style.

She can have all three.

And that's exactly what I've worked to build with AAFIT.

More Than Clothes

AAFIT is a business I'm personally involved in every single day.

Having a close relationship with my customers is incredibly important to me. I love being connected with you, listening to you, discovering what you love, what you want and what we can do better.

Behind every order is a woman who has chosen to put her trust in AAFIT.

And when you receive your order and try on an AAFIT piece for the first time, I want you to have that moment when you look in the mirror and say:

“Wow! It fits beautifully!”

“Wow, I love this design!”

“I love how I feel in this!”

I want you to love what you've ordered, wear your AAFIT pieces again and again, and feel that you made the right choice.

Beyond the fabric, fit, design and all the details we put into every product, there's a bigger purpose for me:

To deliver happiness and motivation.

To make you feel even more beautiful, feminine and confident.

To give you that little push you might need on a day when you don't feel like working out.

To put on an AAFIT set, look in the mirror and say:

“Let's go. I'm going to the gym today.”

And if, beyond all of that, an AAFIT piece ends up being worn for coffee, on a walk, out in the city or even styled as part of an elegant evening look, then I feel I've created exactly what I set out to create.

AAFIT is about how you feel when you wear it.

That “WOW” moment in the mirror.

Confidence.

Femininity.

Motivation.

The joy of feeling good in your own skin.

That's how AAFIT was born.

From my love for sport, from a personal need and from the desire to create exactly the pieces I wished I had in my own wardrobe.

Today, every woman who chooses to wear AAFIT becomes part of the story I started back then.

And for that, I thank you from the bottom of my heart. ❤️

With so much love and gratitude,
Andreea Andrei
Founder of AAFIT